Update 4-20-2024: The owner of Paperback Exchange in Belmar has retired, and the store is permanently closed. This story provides a historical perspective of the business. Find your next beach read at The Paperback Exchange in Belmar, New Jersey. Belmar's only second-hand book store has been serving the local community for over 40 years. The shop’s current owner, Sharon Sanford, has parlayed her passion for reading into a successful business doing what she loves most. Tell us a little bit about your business . The Paperback Exchange sells used books for half price (or less). We accept paperbacks in good condition for trade and offer store credit in return. We also take some donations, depending on quality. Store credit can be used to purchase any of our half-price books but doesn’t have to be used that day. We retain a record for our customers in our database to be used on any future visit. Customers don’t have to bring books in trade to shop or browse. What year did you open your business in Belmar ? Originally opened by Isabelle Carlo in 1977, The Paperback Exchange was located in the space now occupied by Mike’s Sub Shop. It moved to its current location on Pyanoe Plaza in 1982. I took over in 2009. RELATED : Find A Free Little Library In Belmar What was the inspiration for your business ? Isabelle was my inspiration! As a high schooler in 1977, I was one of her first customers. What is something most people don't know about your business ? Along with our half-price and 25-cent books we also have a sprinkling of collectible titles. I want my business to be known for …. We want to provide a relaxing place to enjoy while you meander looking for your next book, feed your mind, and share your thoughts. We are dedicated to the preservation of the written word in printed format. E-books are great, but they aren’t like holding a book. Books don’t need charging, are even easier to read in bright light, and can be shared with your friends and family. RELATED : Shopping In Belmar, NJ People might find it surprising to know that I …. Had to be talked into taking over the store when Isabelle decided to retire. If I was asked to describe my background in a few sentences, I would tell you that …. Reading has always enlightened, inspired, delighted, and educated me. When I’m not working, I like to …. Read! (Big surprise, right?) What is the biggest lesson you have learned being in business for yourself ? Manage your money or it will get away from you. Also, vacuum, whether you hate it or not. What else would you like to share about your business ? There are an estimated 30,000 to 35,000 books on our shelves! The Paperback Exchange 703½ 9th Avenue Belmar, NJ 07719 732-681-6829 www.APaperbackExchange.com Live Like A Local: Rent A Belmar Beach House Day trips down the shore are fun, but it's even better to rent a beach house for the week to experience everything wonderful about the Belmar area. For couples, solo adults and small families, the two-bedroom Blue Hydrangea Cottage rental in Belmar, New Jersey, is the perfect getaway place. The home sleeps up to four people and is consistently rated five stars for cleanliness, amenities and location. Learn more at www.vacationinbelmar.com . RELATED : Visit Belmar, New Jersey Story and photos © copyright by Christine Cardellino, owner of www.VacationInBelmar.com and publisher of the award-winning Belmar Beachcomber Blog , a travel and tourism guide for the Belmar region of the Jersey Shore. Do not copy any content (including images) without our permission. All rights reserved.

Looking for a fun, hands-on activity to ignite your creative spirit? Midnight Candle Company in Belmar, New Jersey, offers unique candle-making workshops that are perfectly suited for a girls’ night out, a team-builder with work colleagues, or date night with your significant other. Each workshop is led by Midnight Candle owner and candle maker extraordinaire Matt Dates, who guides you step by step through the creative process of mixing and pouring your own custom creation. Matt Dates, owner of Midnight Candle Company in Belmar, New Jersey. What to Expect At Midnight Candle Company’s candle-making workshops, you’ll design and pour two 8-ounce jar candles from start to finish, including selecting your favorite fragrances and colors, and making your own labels. Throughout the session, Matt shares his extensive knowledge about the art and science of candle making using his specially designed premium soy-beeswax blend.   The process begins with a discussion of the different types of wax and wicks used, ensuring your candles burn evenly and cleanly. You'll then move on to inserting the wicks into the jars and picking a custom scent blend from Midnight Candle Company’s extensive fragrance library. You can stick with one scent or create a personalized blend by mixing and matching fragrances, whether you prefer fresh florals and spicy woods, or soothing vanillas and vibrant citruses.   After choosing your scent, you’ll pick colors for your candles, or you may opt to leave them uncolored if you prefer white wax. Next, you’ll hand-pour hot liquid wax into the two glass jars, leaving the candles to cure while you head over to the labeling station and choose from stamps, markers, and other supplies to design personalized labels for the jars.   RELATED : Belmar Business Spotlight – Midnight Candle Company Cozy Studio Setting The cozy, relaxed studio at Midnight Candle Company accommodates parties of various sizes, and private workshops for up to 25 people are available for special occasions. The laid-back atmosphere, combined with the creativity of candle-making, makes it a memorable experience for all. Some of the candle-making workshops at Midnight Candle Company are paired with dinner catered by a local Belmar restaurant or with a movie night to level up the entertainment factor. BYOB adult beverages are welcome for those 21 and older (beer and wine only). RELATED : Dining Around – Pizza Heaven, Belmar, NJ   Why Belmar? Belmar is known for its vibrant beach-town vibe, and Midnight Candle Company adds to the charm with this artisanal experience. After your candle-making session, you can explore the local shops, grab a coffee or a drink, or take a stroll on the Belmar boardwalk or beach. It’s a perfect weekend getaway or an evening of creative relaxation in a picturesque setting. RELATED : Discover The Coastal Birds Of Belmar – A Guide To Local Wildlife   How to Sign Up Ready to unleash your inner artisan? Signing up for a Midnight Candle Company workshop is easy. You can visit their website to check the calendar for upcoming workshop dates or call the studio directly to book a private session for your group. Workshops are held regularly, with both daytime and evening options available to fit any schedule.   Don’t miss out on this unique experience — get your creative vibes flowing at Midnight Candle Company in the heart of downtown Belmar! Midnight Candle Company 811 Main Street Belmar, NJ 07719 www.midnightcandle.com   Story and photos © copyright by Christine Cardellino, owner of www.VacationInBelmar.com  and publisher of the award-winning Belmar Beachcomber Blog , a travel and tourism guide for the Belmar region of the Jersey Shore. Do not copy any content (including images) without our permission. All rights reserved.  Live Like A Local: Rent A Belmar Beach House Day trips down the shore are fun, but it's even better to rent a beach house for the week to experience everything wonderful about the Belmar area. For couples, solo adults and small families, the two-bedroom Blue Hydrangea Cottage rental  in Belmar, New Jersey, is the perfect getaway place. The home sleeps up to four people and is consistently rated five stars for cleanliness, amenities and location. Learn more at www.vacationinbelmar.com .

You'll "shorely" delight those special someones on your list with these 16 Belmar-inspired holiday gift ideas. 🎄 And when you shop local in our community, you're making a difference for the independent, family-owned small businesses and the people they employ. Our local businesses need your support more than ever this holiday shopping season. 1. Belmar Historical Society Ornament The Belmar Historical Society (BHS) has an important mission to document and preserve the treasured memories of Belmar as the beloved seashore community has grown since the days of grand oceanfront mansions. Show your support with the purchase of Belmar Historical Society Christmas tree ornament. The ornament sells for $15.00 and may be ordered online and picked up at the BHS museum and history room, 900 E Street in the annex of the Union Firehouse. Shipping is also available for an additional $5.00 per order. Other memorabilia for gift-giving includes vintage postcards and wall art, 19th-century maps, etchings, and reproductions of flyers advertising the town's very first property lots for sale — nostalgic ephemera that showcases a bygone era in the history of our town. Two new holiday gift items for 2024 are a packet of seven vintage Belmar postcards and a colorful "Greetings from Belmar" beach towel. View items for sale and contact information for the Belmar Historical Society on their website , or stop by one of the holiday pop-up shops at the BHS museum. The pop-up shops will take place from 1:00 to 3:00 p.m. on December 7 and December 14, 2024. The museum is located at 900 E Street. Cash or check only will be accepted for purchases. 2. Belmar Honey Belmar beekeeper Ed Lippincott is locally known for his delicious raw honey, which he sells from his home at 305 4th Avenue in 8-ounce and 16-ounce bottles. Or pick up some Belmar Honey at Eastern Lines Surf Shop, 1605 Ocean Avenue, or at Nourished by Nature juice bar, 801 Main Street (next to Beach Haus Brewery). RELATED : Belmar Honey - How Sweet It Is Belmar Honey for sale at Nourished by Nature. 3. Belmar Beach Tags Stuff their stockings with Belmar beach tags, which are now on sale for the summer 2026 season and may be purchased online . B each badge prices for summer 2025 are $80.00 for seasonal beach tags and $32.00 for seniors (age 65 and older; proof of age required). Shipping is $10.00, and please note that a "processing fee" is added to all online purchases, as well as to in-person cash or check purchases made at Belmar Borough Hall, 601 Main Street. Pick-ups and in-person purchases may be made weekdays between 9:00 a.m. and 4:30 p.m. For more information, call Belmar tourism officials at 732-681-3700, ext. 214. RELATED : Visitor Guide To Belmar Beach Tags, Parking, And More 4. Fishing, Tiki Boat, Or Whale Watching Tickets Tickets for a fishing trip off the Jersey Shore coast are an excellent gift idea if you want to share an experience with loved ones. Buy tickets in advance for one of the numerou s party head boats or private fishing charters that set sail from the Belmar Marina. Morning excursions depart the marina generally around 7:00 or 7:30 a.m. and return in the mid-afternoon, between 2:30 and 3:30 p.m. Some ships also go out for afternoon fishing charters and special excursions, such as sunset cruises and July 4th fireworks. Jersey Shore Whale Watching tickets are another great holiday gift idea. Tours are offered aboard the Miss Belmar Princess or the Royal Miss Belmar. The tour is guided by a marine life specialist from Rutgers University, who shares her extensive knowledge of humpback whales and other creatures that inhabit the sea. Tickets for the new Belmar Tiki Boat are also a great gift idea. Book now for summer 2024. RELATED : Guide To Fishing Boats At The Belmar Marina RELATED : All Aboard The Belmar Tiki Boat 5. Hand-Poured Candles Light someone's fire with a USA-made candle from Midnight Candle Company in Belmar. At Midnight Candle Company, 1108 Main Street, you'll find a rainbow of richly scented hand-poured scented jar candles, votives, and wax melts. You can even bring in your own heat-safe candle container for a custom-poured creation — pick your own candle scent and color. Candle-making kits are also for sale at Midnight Candle Company. Each kit includes materials and detailed instructions to create two 50-hour scented candles at home. Midnight Candle Company also offers private candle-making workshops , which are great for a fun night out with family or friends. Call 732-947-7861 to reserve or visit www.midnightcandle.com . 6. Something For Their Sweet Tooth Who could resist a box of decadent chocolates or a "Cupcake of the Month" shipment from Sweet! candy shop in downtown Belmar? A a "Best of Monmouth" winner, Sweet! candy shop in Belmar is a great place to buy shore-themed goodies such as salt water taffy and boardwalk fudge. Sweet, located at 702 10th Avenue, also offers gourmet gift baskets, cupcake jars, boxed chocolates, and more. 7. Locally Roasted Gourmet Coffee One of our favorite independent coffee shops in Belmar, Turnstile Coffee Roasters, sells sampler boxes (some with Taza Stone Ground Organic Chocolate), as well as custom gift boxes. Turnstile's online store also sells whole-bean coffee in 12-ounce or five-pound bags. Choose from four different grinding options, whether you prefer to brew by drip, pour-over, espresso, or French press. Pick up your gifts at their contact-less pick-up window (located on Route 71 across from Mr. Shrimp), or order online and have it shipped anywhere in the United States (free shipping when you order two or more bags). Turnstile's coffee bean grinders, presses, and brewing devices also make great gifts. Buy coffee and gift cards at Turnstile Coffee Roasters in Belmar, NJ. 8. Craft Beer Cheer The craft beer lover on your list will appreciate a gift basket brimming with IPAs, pilsners, spiced ales, and lagers from Beach Haus Brewery, 801 Main Street in Belmar. The retail store and website also sell Beach Haus gift cards, as well as logo hoodies, hats, t-shirts, koozies and more. Call 732-202-7782 or visit www.beachhausbeer.com . 9. Belmar Restaurant Gift Cards Gift cards to Belmar restaurants are a great gift not only for locals in the Monmouth County area, but also for far-away family or friends who like to vacation in Belmar or visit for a day trip. Belmar restaurants with gift cards for sale include the following: 10th Ave. Burrito Co., 732-820-1515 Beach Haus Brewery , 732-202-7782 Berg's Smoked Meat & Poutine , 732-749-3266 Brandl Restaurant, 732-280-7501 Comfi of Belmar, 732-749-3583 Emilio's On Main (NEW!), 848-404-9331 F Street Craft Pizza , 732-934-2378 Federici's Restaurant, 732-681-3337 Federico's Pizza & Restaurant, 732- 681-6936 Flames Brazilian Steakhouse, 732-681-7680 Hoagitos, 732-556-6617 Kaya's Kitchen vegan and vegetarian cuisine, 732-280-1141 or buy online Klein's Seafood Market and Waterside Café, 732-681-1177 La Dolce Vita, 732-749-3177 Marina Grille , 732-894-3211 Mr. Greek Mediterranean Cuisine , 848-404-9633 Mr. Shrimp Seafood Restaurant and Market, 732-681-7755 Nourished By Nature , 908-907-5893 Playa Bowls , 732-556-6897 Rajin' Cajun, 732-280-6828 Sweet! 732-280-8889 Sweet Tease Tea Room & Café , 732-722-8030 Turnstile Coffee Roasters, 732-894-9012 To inquire about ordering a gift card, call each establishment directly or visit the restaurant's website or Facebook page. Most places should be able to take a credit card payment over the phone and mail the gift card directly to you or to the lucky recipient. RELATED : Dining In Belmar 10. Belmar "Dine & Discover" Tickets Surprise the foodies on your list with tickets to the 16th annual Belmar Dine & Discover food tour and tasting (formerly known as the Belmar Restaurant Tour). The event is scheduled for Sunday, March 8, 2026, from 11:30 a.m. to 3:30 p.m. Early-bird tickets are now on sale for $30.00 through December 31, 2025. RELATED : Belmar Dining Stories On The Beachcomber Blog 11. Belmar Swag Wear your Belmar pride with a custom-printed t-shirt, hat, or hoodie. Beckman's on the Beach , 1605A Ocean Avenue, specializes in custom screen printing, embroidery, and direct-to-garment printing. In addition to t-shirts, polos and tank tops, your selected design can be imprinted on hats, hoodies, and other apparel. Same-day printing services are available, and Beckman's also serves corporate clients and school sales, in addition to retail customers. Call 732-245-5020 or visit www.belmarshirts.com for more information. Taylor Hardware, 914 Main Street, also has a selection of Belmar sweatshirts and swag for sale. RELATED : Discover The Dining And Shopping Delights Of Belmar, New Jersey 12. Alpaca Apparel This past fall, we had the pleasure of visiting Arrow Acres Alpaca Farm in Wall Township, New Jersey. The farm has a cute gift shop, where you'll find scarves, gloves, hats, socks, wraps and other wearables made from silky soft alpaca fleece. They also sell handspun alpaca yarn and local honey from their family-owned farm. RELATED : Area Attractions - Arrow Acres Alpaca Farm 13. Surfing, Sailing, and SUP Lessons For stand-up paddle board (SUP) enthusiasts, give a gift card from the Endless SUP Company, which maintains a seasonal presence at Belmar's L Street bathing beach on the banks of the Shark River. Gift certificates may be used for SUP lesson packages, paddle yoga classes, and SUP boards and accessories. Endless SUP's on-water activities will resume in spring 2022. To learn more, visit https://endlessbelmar.com . Summertime Surf School in Belmar sells gift certificates for its youth and adult surfing camps and private lesson packages — perfect for anyone who has always wanted to learn how to surf. Visit www.summertimesurf.com to purchase. RELATED : 7 Ways To Enjoy The Water In Belmar Treat the kids to a summer surfing camp in Belmar. 14. Handcrafted Sea Glass Creations Nothing says "Jersey Shore" like sea glass, shells and driftwood. We love these adorable Christmas tree ornaments that are handcrafted by Joyce at Simply Sea Glass Art. See more of Joyce's amazing work at www.simplyseaglassart.com . Email the artist with questions or to place a custom order. 15. Beach Cruiser Who wouldn't be delighted with a shiny new bicycle under the tree? Belmar Bike Shop, 1318 Main Street, sells a full line of Electra beach cruisers for women, men, and kids. Customize your new ride with Belmar Bike Shop's wide selection of baskets, bells, night lights, helmets, and other accessories. RELATED : Edgar Felix Memorial Bike Trail In Manasquan, New Jersey 16. Jersey Shore Cookbook New Jersey food blogger Deborah Smith ("Jersey Bites") has published a compendium of recipes from 50 of the Jersey Shore's most popular restaurants, diners, cafés, and bakeries. Contributors from the area include Brandl in Belmar; the Buttered Biscuit in Bradley Beach; Fratello's Restaurant in Sea Girt; Waypoint 622 in Brielle; and Porta, Talula's Pizza, and Brick Wall Tavern in Asbury Park. From cover to cover, you'll find recipes for every course, from starters, salads and soups, to main dishes, sides, breakfast, and desserts. Colorful custom photography showcases the restaurants and their culinary creations. Each recipe is also accompanied by a brief profile of the contributor. The Jersey Shore Cookbook is available for purchase at www.jerseyshorecookbook.com . Photo credit: Jersey Shore Cookbook Author Deborah Smith. © Christine Cardellino, Belmar Beachcomber Blog, and www.VacationInBelmar.com , 2017 to present. Unauthorized use and/or duplication of this material, including photography , without express and written permission from this site’s author and/or owner is strictly prohibited. If you wish to use a photograph from this site, full and clear credit must be given to Belmar Beachcomber Blog and www.VacationInBelmar.com/belmar-beachcomber-blog with appropriate and specific direction to the original content. Live Like A Local: Rent A Belmar Beach House Day trips down the shore are fun, but it's even better to rent a beach house for the week to experience everything wonderful about the Belmar area. For couples, single adults and small families, the two-bedroom Blue Hydrangea Cottage rental in Belmar, New Jersey, is the perfect getaway place. The home sleeps up to four people and is consistently rated five stars for cleanliness, amenities and location. Learn more at www.vacationinbelmar.com . RELATED : Visit Belmar, New Jersey

Update 9-22-2025: Very sad to report that Pizza Heaven is permanently closed as of September 2025. :-( The Belmar Beachcomber is on a tour of the best pizza restaurants in our region of the Jersey Shore – and, boy, do we have a lot of ground to cover! Our tour starts with Pizza Heaven in downtown Belmar, which is owned by the Riano brothers, Rigoberto and Manny. Rigoberto perfected his pizza-making skills during his 12-year stint at Porta in Asbury Park, New Jersey, where he worked prior to opening Pizza Heaven in April 2022 with his brother. The wood-fired, thin-crust pies at Pizza Heaven are created in the Neapolitan style using specially milled flour imported from Italy. The superfine 00 pizza flour yields a stretchy and elastic dough – and a tender, crispy crust after a short time in the hot oven. You’ll find 12 styles of 13-inch Neapolitan-style pizza on the menu at Pizza Heaven in Belmar NJ. In addition to classic margherita pizza, your choices include arugula pizza; a white pie with fresh mozzarella, ricotta, and Parmigiano Reggiano; and several selections of specialty pies. Specialty pizza toppings include sliced meatballs, Italian sausage, long hot peppers, fresh garlic, cherry tomatoes, spinach, mushrooms, and hot Italian salami. The penne vodka pie is a decadent combination if you love pasta on your pizza. View the Pizza Heaven Belmar NJ menu >> You can taste the quality of ingredients not only in the light and airy crust at Pizza Heaven, but also in the pizza sauce and toppings. The brothers use fresh house-made mozzarella cheese, fine extra-virgin olive oil, and imported San Marzano tomatoes on all their pies. “The margherita pizza was delicious as was the Orolanda,” wrote one customer in a Google review. “Our favorite was the wood-fired Brussels sprouts…my kids were eating them like candy! I’ve been twice this summer since new owners took over and I now plan my beach days around stopping here for dinner before we head home. Food is amazing, service is fantastic and you can’t beat the prices.” For appetizers, you can’t go wrong with an order of fried calamari (pictured below) or wings from Pizza Heaven in Belmar. If you’re watching your carb intake, or following a vegan/vegetarian diet, Pizza Heaven has a selection of fresh artisan salads and à la carte vegetable sides, such as sautéed broccoli rabe and wood-fired brussels sprouts or mushrooms. My go-to salad at Pizza Heaven is the Fresca (pictured below, center), which is a generous serving of arugula, radicchio, grape tomatoes, sliced pears, roasted almonds, and champagne vinaigrette — big enough for sharing, but you may want to keep the salad all to yourself once you dig in. RELATED : Dining In Belmar Another Google reviewer wrote, “That crust!! 😍 What more can I say!? I love the Fresca salad as well as the pasta pomodoro. My sister still can’t stop talking about the meatball pie. Every pizza we have ordered, whether takeout, delivery or dine in, has been mouthwatering. The place itself is low-key, perfect for catching up and chatting, and the owner/chef and his family are so warm. We had a chance to talk a bit, and he was trained by a line of world-famous pizzaiolas.” If you’re hungry for something a little heartier, Pizza Heaven also serves entrées (seared salmon, chicken Parmesan, chicken Francese, and chicken marsala), as well as burgers, cheesesteaks, grilled and fried chicken sandwiches, and meatball subs. There’s also a children’s menu for the little ones. For dessert at Pizza Heaven, your options include tiramisu, New York cheesecake, Nutella pizza, and three flavors of ice cream. Pizza Heaven in Belmar is BYOB. They have large dining room, as well as a party room that can be rented for private events. There’s also a catering menu with half- and full-tray options. You can order online for delivery via DoorDash. Pizza Heaven is one pizza restaurant that really lives up to its name! Highly recommend!! Pizza Heaven 507 Main Street Belmar, New Jersey 07719 732-556-6062 https://pizzeriaheaven.com/ Story and images © Christine Cardellino, Belmar Beachcomber Blog, and www.VacationInBelmar.com , 2017 to present. Unauthorized use and/or duplication of this material, including photography , without express and written permission from this site’s author/owner is strictly prohibited. If you wish to use a photograph from this site, full and clear credit must be given to Belmar Beachcomber Blog  with appropriate and specific links to the original content. Live Like A Local: Rent A Belmar Beach House Day trips down the shore are fun, but it's even better to rent a beach house for the week to experience everything wonderful about the Belmar area. For couples, solo adults and small families, the two-bedroom Blue Hydrangea Cottage rental in Belmar, New Jersey, is the perfect getaway place. The home sleeps up to four people and is consistently rated five stars for cleanliness, amenities and location. Learn more at www.vacationinbelmar.com .

Looking for the best scoops, sundaes, and soft serve around Belmar, New Jersey? Whether you're a long-time local or a summertime visitor, these seven Jersey Shore ice cream spots are sure to satisfy your creamy cravings. From traditional ice cream parlors to artisanal gelato, fro-yo, and Italian ice shops, Belmar and its surrounding towns have something sweet for all tastes and ages — even pup cups! Let’s dive into seven of the best ice cream shops near Belmar that will have you coming back for more. (Listed in random order.)   1. Del Ponte's Café & Creamery 602 Main Street Bradley Beach, New Jersey 07720 What Makes It Special : Handcrafted gelato and ice cream, plus a selection of yummy pastries and desserts from the nearby Del Ponte’s Bakery. If you're in the mood for Italian-style gelato or small-batch sorbet, head to Del Ponte’s Creamery in Bradley Beach, New Jersey. With a rotating selection of 24 flavors and 23 toppings and drizzles, your taste buds will dazzle with delight. Some of my favorite flavors are tiramisu, peanut butter cup, cannoli, and mint chip.   For a lighter treat, choose a scoop or two from the spinning sorbet wheel. You’ll also find a small selection of freshly baked bread pudding, brownies, cupcakes, and other decadent desserts from Del Ponte’s Bakery next door. A freezer case near the door also offers pints and quarts to take home.Del Ponte’s is probably my most favorite of all those on this list.   RELATED : Places We Love – Del Ponte’s Bakery 2. Hoffman's Ice Cream Shop 569 Church Street Spring Lake Heights, New Jersey 07762 What Makes It Special : Homemade, hand-scooped ice cream with a nostalgic vibe. Hoffman’s Ice Cream has been a beloved Jersey Shore landmark since 1976. Located just a short drive from our beach house rental in Belmar, this old-fashioned ice cream parlor is known for its rich, homemade flavors.   Whether you're into classic choices like chocolate and vanilla or something more adventurous like Salty Shipwreck, Strawberry Bon Bon, or Jersey Monkey (banana with peanut butter and chocolate chunks), Hoffman's draws huge daily crowds for good reason.   The generous portions and family-friendly atmosphere make it a must-visit for ice cream lovers of any age. “Take home the very best” is their motto, and you literally can take home their delicious ice cream cakes, ice cream pies, and ice cream sandwiches from a self-serve freezer case.   Sugar-free and vegan ice cream is also available, and you can even buy pumpkin ice cream candles with a Hoffman’s label, locally sourced from Surf’s Up Candle in Belmar. RELATED : Places We Love – Surf’s Up Candle Shop 3. Strollo's Italian Ice 500 Main Street Belmar, New Jersey 07719   What Makes It Special : Italian ice meets soft-serve ice cream in a tasty twist! Located across from Klein’s Seafood Restaurant in Belmar, New Jersey, Strollo’s is a local favorite for a refreshing scoop of Italian ice. With refreshing flavors like lemon, cherry, and mango, this smooth, creamy treat is perfect for cooling off on a hot summer day. Also popular is the Strollo’s twist — combining Italian ice with soft-serve ice cream, creating a unique and tasty experience. Whether you grab a cone or a cup after your beach day or while strolling the downtown, Strollo’s is a must-try during your vacation in Belmar. 4. Lola's European Café 539 Cookman Avenue Asbury Park, New Jersey 07712 What Makes It Special : European-style gelato, sorbet, boozy milkshakes, and dessert martinis. For a chic dessert experience, head to Lola’s European Café in Asbury Park. Situated on the trendy Cookman Avenue, Lola’s serves up handcrafted gelato and silky sorbet in a relaxed vibe with indoor and outdoor seating, great for people watching in downtown Asbury. For a sophisticated indulgence, try a grasshopper martini or a boozy cookies and cream milkshake. Lola’s in Asbury Park is open year-round.   RELATED : Day Trip Destinations – Asbury Park Boardwalk 5. Beach Plum Ice Cream Parlor 420 Main Street Bradley Beach, New Jersey 07720 What Makes It Special : Homemade, small-batch ice cream, family favorite. Beach Plum Ice Cream in Bradley Beach, New Jersey, is a local ice cream parlor that families flock to in the summer. Choose from nearly 40 traditional and creative flavors, including fan favorites like banana cream pie, black raspberry, and strawberry cheesecake.   With a laid-back atmosphere and outdoor seating, it’s the perfect place to enjoy a cone or sundae after a day of fun in the sun. Beach Plum also serves milkshakes, flying saucers, sundaes, banana splits, soft serve, vegan options, and ice cream cakes. 6. Belle’s Ice Cream Shop 300 Morris Avenue Spring Lake, New Jersey 07762 https://www.bellesicecreamshop.com   What Makes It Special : Ice cream is freshly made twice a week, customers rave about the high butterfat content, which makes for a luxurious texture. Non-dairy options are available, too.   Family-owned and operated in the heart of downtown Spring Lake, New Jersey. Serving premium, hand-scooped ice cream, ice cream pies, milkshakes, ice cream sandwiches, cold brew coffee, Italian ice, sundaes, and cyclones. Order online for pickup, or have your treats delivered via DoorDash or Grubhub. This is a seasonal summer business.   RELATED : Places We Love – Scone Pony Specialty Bake Shoppe 7. Coney Waffle 803 Ocean Avenue and 801 Belmar Plaza Belmar, New Jersey https://www.coneywaffle.com   The original Coney Waffle ice cream shop opened along Belmar’s Ocean Avenue in 2016. A second location in downtown Belmar, Coney Waffle Ice Cream Cakery, opened more recently at 801 Belmar Plaza (next to Beach Haus Brewery). Coney Waffle is most well-known for its signature waffle cone shaped like a hot dog roll and filled with cannoli ice cream. The other claim to fame at Coney Waffle are the super-sized ice cream creations that you customize with candies, toppings, and drizzles. Coney Waffle currently has five locations in New Jersey (two in Belmar, one on the Asbury Park boardwalk, Red Bank, and Long Branch). The franchise also recently expanded into Brooklyn, New York, at its namesake Coney Island location, where the owner's grandmother used to sell ice cream on the boardwalk in the 1940s. © Christine Cardellino, Belmar Beachcomber Blog, and www.VacationInBelmar.com , 2017 to present. Unauthorized use and/or duplication of this material, including photography , without express and written permission from this site’s author and/or owner is strictly prohibited. If you wish to use a photograph from this site, full and clear credit must be given to Belmar Beachcomber Blog and www.VacationInBelmar.com/belmar-beachcomber-blog  with appropriate and specific direction to the original content. Live Like A Local: Rent A Belmar Beach House Day trips down the shore are fun, but it's even better to rent a beach house for the week to experience everything wonderful about the Belmar area. For couples, solo adults and small families, the two-bedroom Blue Hydrangea Cottage rental  in Belmar, New Jersey, is the perfect getaway place. The home sleeps up to four people and is consistently rated five stars for cleanliness, amenities and location. Learn more at www.vacationinbelmar.com.

From designer clothing, shoes and handbags, to gently used housewares and holiday decor, you’ll find bargains galore at The Center Square Thrift Shop in Belmar, New Jersey. Living up to its promise of “Not Your Ordinary Thrift Shop,” The Center Square is more like a specialty boutique than a secondhand store. The store is meticulously maintained by its volunteer staff, who dedicate numerous hours each week sorting, pricing and displaying the donated merchandise. “Keeping the thrift shop clean and organized is an ongoing task,” says Belmar resident Joyce Roussell Ciallella, who has been volunteering at the shop since it opened in 2015. “We receive donations on a daily basis, and each item goes through a quality control inspection before going out on our racks and shelves. People will come into the shop and remark that it’s not like any other thrift shop they have been to; some think it is a high-end boutique.” Volunteer Joyce Ciallella with Store Manager Joey Straniero. Sales from The Center Square Thrift Shop benefit The Center in Asbury Park , a nonprofit organization that has been providing support services to people living with HIV/AIDs in Monmouth and Ocean Counties since 1992. The Center assists individuals in need with transitional housing, transportation, home visits, meals, personal hygiene products, and homelessness prevention. Another key initiative is the Center House at 806 Third Avenue in Asbury Park, which provides supportive housing in its 25 fully furnished studio apartments. “When The Center Square Thrift Shop opened here in town, I knew it would be a perfect fit for me and I would be contributing to such a worthwhile cause,” says Ciallella. “I love working with my fellow volunteers and getting to know our regular customers; we are like one big, happy family. Volunteering at The Center Square fills a void for many of our volunteers who are retired and looking to get involved. It is a fun place to be and you never know what treasures you will find!” RELATED : Shopping In Belmar, New Jersey If you have items to donate, please drop them off during the store’s open hours (see below). The Center Square accepts women’s, men’s and children’s clothing, linens, housewares, purses, fashion accessories, shoes, and small kitchen appliances. With Belmar's single-use plastic bag ban in effect, they also need donations of paper bags or reusable totes for customers' purchases. The store does not accept donated furniture, computers, televisions, or large appliances. The Center Square Thrift Store Belmar NJ 800 Main Street Belmar, New Jersey 07719 848-404-9922 Store Hours: 10:00 a.m. to 5:00 p.m., Tuesday through Saturday Closed Sunday and Monday Downtown Belmar, New Jersey, is also home to Selective Seconds, which sells donated furniture, home decor, and accessories. Proceeds benefit the Society of St. Vincent de Paul. Find them at 911 Main Street, rear entrance or call 732-894-9393 for more information. RELATED : Favorite Flea Markets Near Belmar Story and images © Christine Cardellino, Belmar Beachcomber Blog, and www.VacationInBelmar.com , 2017 to present. Unauthorized use and/or duplication of this material, including photography , without express and written permission from this site’s author/owner is strictly prohibited. If you wish to use a photograph from this site, full and clear credit must be given to Belmar Beachcomber Blog  with appropriate and specific links to the original content. Live Like A Local: Rent A Belmar Beach House Day trips down the shore are fun, but it's even better to rent a beach house for the week to experience everything wonderful about the Belmar area. For couples, solo adults and small families, the two-bedroom Blue Hydrangea Cottage rental in Belmar, New Jersey, is the perfect getaway place. The home sleeps up to four people and is consistently rated five stars for cleanliness, amenities and location. Learn more at www.vacationinbelmar.com . RELATED : Plan Your Vacation In Belmar, New Jersey

Four Belmar restaurants are taking part in Jersey Shore Restaurant Week, March 28 - April 6, 2025 . Held every spring and fall since 2009, Jersey Shore Restaurant Week (JSRW) is a great time to plan a special date or girls night out, or to experience a new restaurant that you've been wanting to try. All of the Belmar restaurants below are offering a three-course prix fixe Restaurant Week menu featuring an appetizer, entrée, and dessert for $32.24 or $42.25. Some restaurants are also offering lunch-only menus for $20.25, or the option of mix-and-match menus for $37.25. Reservations are recommended at each of the participating Belmar restaurants during JSRW. See the full list of participating area restaurants and menus on the Jersey Shore Restaurant Week website . Note that the Restaurant Week menus may not be offered every night, so check availability of the special menu with each restaurant before you make a reservation. Participating Belmar restaurants are listed below in alphabetical order. 1. Berg's Smoked Meats & Poutine 1405 Main Street Belmar, New Jersey 07719 732-749-3266 Berg’s Smoked Meat & Poutine is a unique dining destination in Belmar, known for its indulgent French-Canadian dish known as poutine. Poutine consists of French fries and cheese curds smothered with brown gravy – a Québecian take on New Jersey’s beloved disco fries. Berg's also serves smoked beef brisket sandwiches, which their website describes as, "An iconic sandwich from Montreal, the smokier, melt-in-your-mouth version of pastrami." During Restaurant Week, Berg's is serving "lunch all day" for $20.25, consisting of choice of chili or soup of the day to start, along with assorted 6-ounce meat sandwiches (pastrami, smoked turkey, tuna salad, smoked chicken salad, or Black Russian). For sides, select from three options: poutine, latkes, or smoked cauliflower. (Dessert is not offered during the Restaurant Week "lunch all day" special.) RELATED : Taste Of Belmar - Reuben Dip With Berg’s Beef Brisket [RECIPE] RELATED : Dining Around - Best BYOBs Around Belmar 2. Brandl 703 Belmar Plaza Belmar, New Jersey 07719 732-280-7501 www.brandlrestaurant.com BYOB Chef Chris Brandl and his namesake restaurant in the heart of downtown Belmar are regular participants in Jersey Shore Restaurant Week. Brandl's mouthwatering menu for spring 2025 ($42.25) includes a choice of lobster bisque, burrata with roasted beet salad, lobster bisque, or Caesar salad. E ntrées include your choice of house-made gnocchi bolognese, Thai shrimp over sticky rice, or Bell & Evans roasted chicken with garlic-butter sauce. Satisfy your sweet tooth with Brandl's selection of desserts, including warm apple strudel with vanilla ice cream, chocolate torte, ice cream, or sorbet. RELATED : Dining Around - Skratch Kitchen In Bradley Beach 3. La Dolce Vita Italian Restaurant 400 Ocean Avenue Belmar, New Jersey 07719 732-749-3177 The Jersey Shore Restaurant Week menu at La Dolce Vita starts with three appetizer offerings: roasted beet salad; provolone sausage with white beans and escarole; or sausage-stuffed mushrooms. For dinner, choose from four entrees: Pork osso bucco; filet of barramundi in a white wine and garlic sauce over saffron risotto; spicy rigatoni with plum tomatoes and calabrese peppers; or boneless chicken breast topped with asparagus and fresh mozzarella. Complete your meal with a house dessert of the day, and I highly recommend the espresso martinis at La Dolce Vita. (Note: Beverages not included in Restaurant Week price.) RELATED : Read More Restaurant Stories 4. Mr. Shrimp Seafood Restaurant and Market 1600 Highway 71 732-681-7755 www.mrshrimp.com BYOB Another long-time Restaurant Week participant is Mr. Shrimp on Route 71, across from Turnstile Coffee Roasters. Owner Vincent Petruzziello always goes above and beyond to provide two different fixed-price menus, along with a mix-and-match menu, that caters to various tastes. Among the $32.25 menu items are shrimp cocktail, PEI mussels marinara, or eggplant rollatini for appetizers. Dinner options include hot and spicy shrimp over rice; broiled salmon; chicken Francaise or marsala; and shrimp Parmesan over linguini. The $42.25 menu includes tuna carpaccio salad; king crab and lobster risotto; or chipotle fried calamari for starters. E ntrées include your choice of shrimp and scallop rigatoni in a roasted garlic Parmesan cream sauce; seared halibut encrusted with pistachios; Mr. Shrimp paella; and pan-seared swordfish with lump crab meat stuffing over mashed potatoes with a white truffle-saffron butter sauce. Mix-and-match between the two menus for a special price of $38.25. Dessert for all menus consists of carrot cake, chocolate mousse bar, or rice pudding. RELATED : Dining Around - Spike’s Fish Market & Seafood Restaurant RELATED : A rea Attractions - Fresh Fish Markets Story and images © Christine Cardellino, Belmar Beachcomber Blog, 2017 to present. Unauthorized use and/or duplication of this material, including photography , without express and written permission from this site’s author/owner is strictly prohibited. If you wish to use a photograph from this site, full and clear credit must be given to Belmar Beachcomber Blog  with appropriate and specific links to the original content. Live Like A Local: Rent A Belmar Beach House Day trips down the shore are fun, but it's even better to rent a beach house for the week to experience everything wonderful about the Belmar area. For couples, solo adults and small families, the two-bedroom Blue Hydrangea Cottage rental in Belmar, New Jersey, is the perfect getaway place. The home sleeps up to four people and is consistently rated five stars for cleanliness, amenities and location. Learn more at www.vacationinbelmar.com .

Update 3-7-2025 : Surf's Up Candle is relocating to 19 Monmouth Street, Red Bank, New Jersey, and rebranding as Surf's Up Coffee & Candle co. Belmar Beachcomber loves to support local businesses, and one of our favorite little shops is Surf’s Up Candles. The driving force behind Surf’s Up Candles is founder and owner Michelle Fontanez, a Belmar resident who got started in the candle-making business in 2013. At t he time, Fontanez was recently divorced with four young children. She was looking for a new business opportunity and found herself drawn to handcrafted candles. In a 2020 interview with the Asbury Park Press, Fontanez recalled her early days at the helm of Surf's Up Candle: “I started making candles in a slow cooker in my kitchen in 2013 and spent eight months working on the process," she said. "I learned how to make candles online, as well as through a lot of trial and error, using and burning candles to test them, and called my new venture Surf’s Up Candle; I loved the name from the beginning and designed the packaging myself …. The products, name, and graphics have a vintage, beachy, refurbished vibe and are designed to remind people of a happy and simpler time.” RELATED : Experience The Magic Of Candle Making At Midnight Candle Co. In Belmar Fontanez initially sold her candles at street festivals and vendor markets. She also pounded the pavement at home décor trade shows and in the community to get her candles into local shops such as the former Sunsations in Belmar, Bungalow Road in Avon by the Sea, and Mueller’s Florist in Manasquan, New Jersey — all while still hand-pouring candles at home in her kitchen. As the Surf’s Up brand grew in popularity, Fontanez opened a small retail shop in Lake Como in 2017 and also obtained a large adjacent warehouse/office/manufacturing space.   In 2020, she had a “dream come true” when shopping channel QVC first featured her candles on air. Surf’s Up Candles can now be found in more than 5,000 stores nationwide, according to the Asbury Park Press article, as well as on Amazon and Etsy.   About Surf's Up Candles Surf’s Up Candles are made of 100 percent natural soy wax with all-natural paper and cotton wicks, essential oils, and fragrances. Every batch of candles is hand-poured at the Jersey Shore. The core Surf’s Up Candle product line includes mason jar candles in three sizes (4-ounce, 8-ounce, and 16-ounce), paint can candles, bath bombs, and all-natural sugar scrubs. (The glass mason jars are reusable, too.) Over the years , Surf's Up Candle has expanded with the addition of lip balms, body sprays and lotions, surf dust, car air fresheners, subscription boxes, beachy home décor, alpaca blankets, jumbo mason jar candles, scented oil diffusers, and specialty candle collections (Grateful Dead jars, state license plate labels, seasonal and holiday collections, and zodiac signs). Whether you shop online or in the retail store, you can stock up on your favorite Surf's Up Candle and bring the scent of the Jersey Shore back home with you.   Surf’s Up Candles 19 Monmouth Street Red Bank, New Jersey 07701 848-404-9559 www.surfsupcandle.com   Story and images © Christine Cardellino, Belmar Beachcomber Blog, and www.VacationInBelmar.com , 2017 to present. Unauthorized use and/or duplication of this material, including photography , without express and written permission from this site’s author and/or owner is strictly prohibited. If you wish to use a photograph from this site, full and clear credit must be given to Belmar Beachcomber Blog and www.VacationInBelmar.com/belmar-beachcomber-blog  with appropriate and specific links to the original content. Live Like A Local: Rent A Belmar Beach House Day trips down the shore are fun, but it's even better to rent a beach house for the week to experience everything wonderful about the Belmar area. For couples, solo adults and small families, the two-bedroom Blue Hydrangea Cottage rental  in Belmar, New Jersey, is the perfect getaway place. The home sleeps up to four people and is consistently rated five stars for cleanliness, amenities and location. Learn more at www.vacationinbelmar.com .

The Belmar-Lake Como St. Patrick's Day Parade Committee is holding seven fund-raisers for the 2025 parade, now in its 52nd year. According to event organizers, all donations to the Belmar Parade fundraisers directly support the annual event, which ushers in a month of St. Patrick’s Day celebrations and festivities throughout New Jersey. The schedule of 2025 Belmar St. Patrick's Day Parade fundraisers is: Sunday, January 5, 2:00 to 6:00 p.m. The Salty Whale & Guesthouse 390 Main Street Manasquan, New Jersey $15.00 donation includes hot and cold buffet, free drink, and live entertainment. Saturday, January 11, 7:00 to 11:00 p.m. Friendly Sons of the Shillelagh 15 Oak Street Old Bridge, New Jersey $25.00 donation includes hot and cold buffet with wine and beer, entertainment by Eamon Ryan, and performances by FSOS Old Bridge pipes and drums band. Sunday, January 19, 2:00 to 6:00 p.m. The Headliner 1401 State Highway 35 Neptune, New Jersey $15.00 donation includes entertainment and hot and cold buffet. Sunday, January 26, 2:00 to 6:00 p.m. Marina Grille 902 Highway 35 Belmar, New Jersey $15.00 donation includes entertainment and hot and cold buffet. Sunday, February 2, 2:00 to 6:00 p.m. Bar Anticipation 703 16th Avenue Lake Como, New Jersey $15.00 donation includes buffet and live Irish music by The Snakes. Sunday, February 16, 2:00 to 6:00 p.m. Reef & Barrel 153 Sea Girt Avenue Manasquan, New Jersey $15.00 donation includes entertainment and hot and cold buffet. Sunday, February 23, 2:00 to 6:00 p.m. Friendly Sons of the Shillelagh 815 16th Avenue Belmar, New Jersey $15.00 donation includes hot and cold buffet, live music, and performances by The Pipes and Drums of the Jersey Shore Shillelaghs. RELATED : Honoring Irish Tradition At The Belmar St. Patrick's Day Parade The annual Belmar Parade fundraisers are a great way to get into the St. Patrick's spirit while also showing your support of this popular annual event, which is great fun for the entire family! Story and photos © copyright by Christine Cardellino, owner of www.VacationInBelmar.com  and publisher of the award-winning Belmar Beachcomber Blog , a travel and tourism guide for the Belmar region of the Jersey Shore. Do not copy any content (including images) without our permission. All rights reserved.  Live Like A Local: Rent A Belmar Beach House Day trips down the shore are fun, but it's even better to rent a beach house for the week to experience everything wonderful about the Belmar area. For couples, single adults and small families, the two-bedroom Blue Hydrangea Cottage rental in Belmar, New Jersey, is the perfect getaway place. The home sleeps up to four people and is consistently rated five stars for cleanliness, amenities and location. Learn more at www.vacationinbelmar.com . RELATED : Visit Belmar, New Jersey

Matt Dates, owner of Midnight Candle Company, is a self-taught candlemaker whose hand-poured jars and votives are lighting up the retail shopping scene in downtown Belmar, New Jersey. Midnight Candle Company celebrates its 30th year of business in 2025. Tell us a little bit about your business. Midnight Candle Company offers hand-poured scented candles in their own retail space on Main Street in Belmar, as well as to other retail locations in the area. We also have event favors and corporate gifts, and offer fundraising programs. You can also bring in your own container for custom filling. In January 2024, Dates moved his business from 1108 Main Street to the property formerly occupied by Don's Pizza King. What was the inspiration for your business? I started making candles for myself in 1994, and thought they were as good — or even better — than candles I had purchased. Back then, I felt there was a good market for a small, home-based candle business. I started with a table at a local craft fair and got such positive feedback and a bunch of return business immediately. Eventually, I was able to make it a full-time endeavor. People wanted more, so I kept making more! My first physical location was Atlantic Highlands, then West Long Branch, then Farmingdale, then Neptune, which I left in fall 2018 to open the Belmar store. RELATED : Area Attractions Near Belmar, New Jersey Matt Dates, owner of Midnight Candle Company. What do you enjoy most about being part of the Belmar business community? I have been fortunate enough to live in Belmar for over 17 years, so the very same things that I enjoy about living here, I enjoy about doing business here. The amazing indoor and outdoor options combined with so many great people are truly awesome. I’ve always felt so comfortable being here, and the support from the local community has been tremendous. I look forward to the interaction with others during our upcoming workshops and classes. What is something most people don't know about your business? Since, I haven’t officially announced it yet, most aren’t aware that we are now offering Wax Works, which are “make your own” educational workshops for small groups of four to eight people. Participants will create, pour and leave with a minimum of two scented candles that burn for 60 hours each. I want my business to be known for…. Simply providing quality products at fair prices while maintaining a sense of community through fundraising and candle workshops. We’re friendly, positive, and transparent in all we do. People might find it surprising to know that I…. This part was the hardest. I started selling Kirby vacuums in order to raise money to start Midnight Candle Company. If I was asked to describe my background in a few sentences, I would tell you that…. I grew up with amazing, hard-working self-employed parents and began regularly working in retail at 9 years old. I worked in many retail and service environments. I have traveled a lot but was born, raised, educated and lived in New Jersey my whole life. I am a self-taught, pre-YouTube, trial-and-error candle maker. What is the biggest lesson you have learned being in business for yourself? I can't do everything myself, even though I want to. To know when to ask for and to accept help from others is always beneficial. What else would you like to share about your business? We recently started “Fundraise Fridays,” through which we donate a percent of sales from each Friday of the month to a different organization doing great things in the area. Currently, Fundraise Fridays are for in-store sales, but we will be including online sales as well soon. We also have great contests and giveaways on Mondays on Instagram @midnightcandlecompany. Anything else to add? Midnight Candle Company uses only refined paraffin wax that has been approved by the U.S. Food and Drug Administration and the National Candle Association (NCA). We use the maximum amount of the highest-quality fragrance oils to produce a strong natural aroma that lasts for the life of the candle. All oils are phthalates-free and approved for burning in candles by the NCA. We use a pre-waxed wick with a zinc core to ensure wicks remain centered, stable and burning safely. All wicks are lead-free and non-toxic. Midnight Candle Company 811 Main Street Belmar, NJ 07719 www.midnightcandle.com RELATED : One-Of-A-Kind Finds - Nourished By Nature Organic Juice Bar Story and photos © copyright by Christine Cardellino, owner of www.VacationInBelmar.com  and publisher of the award-winning Belmar Beachcomber Blog , a travel and tourism guide for the Belmar region of the Jersey Shore. Do not copy any content (including images) without our permission. All rights reserved.  Live Like A Local: Rent A Belmar Beach House Day trips down the shore are fun, but it's even better to rent a beach house for the week to experience everything wonderful about the Belmar area. For couples, solo adults and small families, the two-bedroom Blue Hydrangea Cottage rental in Belmar, New Jersey, is the perfect getaway place. The home sleeps up to four people and is consistently rated five stars for cleanliness, amenities and location. Learn more at www.vacationinbelmar.com .

Belmar Tourism officials will ring in the 2024 holiday season with the annual Christmas tree and menorah lighting ceremonies in Pyanoe Plaza. Don't forget to #shoplocal this Small Business Saturday and throughout the holiday shopping season! Events are free and open to all ages unless otherwise noted. 2024 Holiday Events in Belmar, New Jersey Small Business Saturday Saturday, November 30 Hours and specials vary by business When you're shopping for someone who loves the Jersey Shore, you'll find plenty of great gift ideas in the Belmar business community. And when you shop local in our town — in store, online, or by phone — you're supporting independent, family-owned small businesses and their employees. RELATED : Belmar Shopping And Dining Guide Belmar Christmas Tree Lighting Thursday, December 5, 6:00 p.m. Gather with your family and our local community to ring in Christmas 2024 with the annual Belmar Christmas tree lighting in Pyanoe Plaza (downtown Belmar). Local students will sing Christmas carols beforehand. Information: 732-681-3700, ext. 214 Belmar Historical Society Holiday Pop-Up Shops Saturday, December 7, 1:00-3:00 p.m. Saturday, December 14, 1:00-3:00 p.m. 900 E Street, Union Firehouse Annex Belmar, New Jersey 07719 You'll find plenty of Belmar-themed holiday gifts at the Belmar Historical Society (BHS) holiday pop-up shops. Surprise someone with a classic Christmas tree ornament or a series of vintage Belmar postcards. New for 2024 are colorful "Greetings From Belmar" beach towels and a packaged set of postcards p acked in glassine bags and sealed with the BHS logo. Cash or check only. RELATED : Holiday Gifts With A Jersey Shore Twist Holly Jolly Trolley Tours Friday, December 13, 5:30, 6:30, and 7:30 p.m. Belmar, New Jersey 07719 $20.00/ticket plus $3.18 processing fee The Belmar-Lake Como Chamber of Commerce is holding its first holiday trolley tour! Climb aboard and take in the festive lights and decorations while everyone's favorite holiday songs play in the trolley. Choose from three different starting times and catch the trolley at Café Di Famiglia, 917 Main Street, Belmar, New Jersey. Tickets are $20.00 per person and may be purchased via this link . Complimentary popcorn and hot chocolate will be served on each trolley. Desserts, coffee drinks, and other refreshments will also be available for purchase at Café Di Famiglia before and after the tour. Santa Toy Delivery Monday, December 16, 4:00 to 9:00 p.m. Belmar, New Jersey 07719 Santa will make his annual fire truck tour through Belmar and Lake Como, New Jersey, to deliver children's gifts. Drop off your wrapped gift with the child's name and address clearly marked at Belmar Borough Hall, 601 Main Street, or Lake Como Borough Hall, 1704 Main Street, from December 9-13, between 9:00 a.m. and 4:00 p.m. Belmar Christmas Light Shows Friday, December 13, 7:00-7:30 p.m. Saturday, December 21, 6:00-6:30 p.m. Pyanoe Plaza, by Connolly Campion Wright building $25.00 donation requested for a family of four; $15.00 requested for individual donations. All proceeds benefit Rally Cap Sports, a nonprofit organization that engages special-needs children with sports programs. Belmar Candy Cane Hunt Saturday, December 14, 5:00-6:30 p.m. Downtown Belmar Businesses Candy Cane Pick-Up Location: Hot Mess Studio (901 Main Street, Back Entrance)⁠ ⁠Information: 732-681-3700, ext. 214 The Belmar Candy Cane Hunt is for children ages 12 and younger. This event was launched in 2023 to help promote the local Belmar business community. Lofidelic Records, Brandl Restaurant, Hot Mess Studio, Santo Ceviche, Belmar Flower Alley, and Cafè Di Famiglia on Main Street are among the participating Belmar businesses. Pre-registration is required. No day-of entries will be accepted.⁠ Register here: https://parksrec.egov.basgov.com/belmarnj/Search?TagId=840 RELATED : Dining In Belmar NJ Holiday Cookie Baking Class Monday, December 16, and Tuesday, December 17 Wednesday, December 18, and Thursday, December 19 6:00-9:00 p.m. Coney Waffle Test Kitchen 801 Main Street Belmar, New Jersey 07719 $125.00 per person Join Coney Waffle for a two-day holiday cookie baking class and cookie swap on December 16 and 17 or December 18 and 19. In this hands-on class, you’ll bake a variety of holiday cookies, from classic favorites to creative new treats. Space is limited and pre-registration/pre-payment is required. Sign up here https://www.coneywaffle.com/events-and-classes Belmar Christmas Caroling With The B Street Christmas Carolers Saturday, December 21, 7:00 to 8:00 p.m. 1101 B Street Belmar, New Jersey 07719 Stop by the Walsh residence at 1101 B Street for live Christmas carols in their driveway. Visitors are asked to bring their own warm beverages and a chair to enjoy the performance, a 12-year tradition in Belmar. Inclement weather date: December 22, 2024. Belmar Menorah Lighting Monday, December 30, 6:00 p.m. Pyanoe Plaza (Downtown Belmar) Free refreshments at Brandl after the lighting Information: 732-681-3700, ext. 214 © Christine Cardellino, Belmar Beachcomber Blog, and www.VacationInBelmar.com , 2017 to present. Unauthorized use and/or duplication of this material, including photography , without express and written permission from this site’s author and/or owner is strictly prohibited. If you wish to use a photograph from this site, full and clear credit must be given to Belmar Beachcomber Blog and www.VacationInBelmar.com/belmar-beachcomber-blog  with appropriate and specific direction to the original content. Live Like A Local: Rent A Belmar Beach House Day trips down the shore are fun, but it's even better to rent a beach house for the week to experience everything wonderful about the Belmar area. For couples, solo adults and small families, the two-bedroom Blue Hydrangea Cottage rental in Belmar, New Jersey, is the perfect getaway place. The home sleeps up to four people and is consistently rated five stars for cleanliness, amenities and location. Learn more at www.vacationinbelmar.com .

When you're looking to meet up with friends for appetizers and adult beverages, you'll find plenty of options for casual fare and cocktails in Belmar, New Jersey. Here are the Belmar Beachcomber's top picks for happy hour dining. 1. Flames Brazilian Steakhouse 1000 Main Street Belmar, New Jersey 732-681-7680 www.flamesbraziliansteakhouse.com At Flames Brazilian Steakhouse in Belmar, you can enjoy happy hour at the full-service bar Monday to Friday from 5:00 to 7:00 p.m. and all day Sunday. Happy hour specials include half-price appetizers and $5.00 cocktails and house wine. Try a refreshing caipirinha cocktail made with Brazilian rum, Sao Paolo Tropical with Grey Goose vodka, or a pitcher of Portuguese sangria. For appetizers, half-price small plates are perfect for sharing. RELATED : An All-You-Can-Eat Rodizio Feast At Flames Brazilian Steakhouse 2. Klein's Seafood Restaurant & Waterfront Café 708 River Road Belmar, New Jersey 732-681-1177 www.kleinsfish.com With its tranquil views of the Shark River, Klein's Tiki Bar is a popular spot for happy hour dining. Outdoor bar seating during happy hour is available on a first-come, first-served basis. Happy hour specials are currently available between 3:00 p.m. and 5:00 p.m. Monday through Thursday (bar only). The bar menu includes $5.00 Tito's cocktails, $5.00 house wines by the glass, $5.00 sangria by the glass or $20.00 by the pitcher, half-priced well drinks, and specials on both draft and bottled beer. Happy hour food specials include $12.00 tavern burgers, $5.00 California and vegetable rolls, $6.00 shrimp tempura rolls, $6.00 chicken tacos, $4.00 onion rings, and $7.00 fried shrimp appetizers. If you're looking to order off the regular dinner menu, the Belmar Beach and Spicy Mama sushi rolls and boom-boom shrimp are two of my favorite things to order at Klein's. RELATED : Dine With A Water View At These 5 Belmar Restaurants 3. La Dolce Vita Italian Restaurant 400 Ocean Avenue Belmar, New Jersey 07719 732-749-3177 http://laterrazzabelmar.com/ In addition to specially priced appetizers ($5.00 and $7.00) and drink specials, you'll enjoy the people-watching and ocean views during happy hour at La Dolce Vita on Ocean Avenue. During a recent visit, we enjoyed half-price house pinot grigio, meatball sliders, filet mignon tip sliders, and mozzarella towers. Happy hour specials are currently available Sunday through Friday, 3:00 to 6:00 p.m., but this is subject to change, depending on the season. 4. 10th Avenue Burrito Company 801 Belmar Plaza Belmar, New Jersey 732-280-1515 www.tenthaveburrito.com Happy hour at 10th Avenue Burrito Co. in Belmar is available Monday to Thursday from 3:00 p.m. to 5:00 p.m. at the inside and outside bars. Snack on $5.00 nachos and $5.00 Mexican corn bites, while sipping on a happy hour drink special. Happy hour cocktails include $3.00 domestic drafts, $5.00 well drinks and wine, and $7.00 la casa margaritas. If you're ordering off the regular dinner menu, our favorite appetizers are the pork molé nachos with guacamole and sweet chili chicken wings served with avocado ranch dressing. The sweet and spicy corn soup is also terrific! RELATED : Favorite Mexican Restaurants In Belmar And Beyond 5. 801 Craft Kitchen At Beach Haus Brewery 801 Main Street Belmar, New Jersey 07719 732-202-7782 www.beachhausbeer.com After acquiring the liquor license from the former Jack's Tavern in 2019, the owners of Beach Haus Brewery introduced a full-service bar with specialty drinks, wine, beer cocktails, craft spirits and, of course, beer flights (four samples per flight). Happy hour specials are available Thursday, Friday, and Saturday, from 5:00 p.m. to 7:00 p.m., at the brewery's second-floor restaurant, 801 Craft Kitchen & Spirits. Monday night is industry night at Beach Haus, with 50 percent off your check with proof of employment in the restaurant or bar business. Just outside the taproom and restaurant, a palm-lined deck with umbrella tables is the perfect spot to take in the sweeping views of the Belmar Marina and downtown Belmar. Seating is first-come, first-served, so it's best to get there early to avoid long waits, especially on the weekends. RELATED : Best Spots For Outdoor Dining In Belmar 6. Anchor Tavern 713 Main Street Belmar, New Jersey 732-280-2266 www.anchortavernnj.com Anchor Tavern, a Chef's International dining establishment, has happy hour specials at the inside and outside bars every day from 11:30 a.m. to 6:00 p.m., making it a popular place among locals and visitors alike. Some of the drink specials include $3.00 domestic drafts, $4.00 domestic bottles, $4.00 well drinks, $5.00 White Claws, and select wines for $5.00. A selection of small plates is available for happy hour dining at Anchor Tavern. The choices includ wings, ricotta toast, a crock of chili, onion rings, empanadas, nachos, and pulled pork tacos. Other Popular Places For Happy Hour You'll find lots of other choices for happy hour dining in Belmar, including the Marina Grille at the Belmar Marina and the seasonal 9th Avenue Pier waterfront bar at the Belmar Marina. In nearby Lake Como, New Jersey, Bar Anticipation (Bar A) is a year-round destination for Friday happy hour with live music inside. Some of the local bands that perform during happy hour at Bar A include the popular Moroccan Sheepherders, local favorite Pat Roddy, and the Eddie Testa Band. RELATED : Marina Grille - 12,000 Square Feet Of "Wow!" At The Belmar Marina Outside of Belmar, we recommend the happy hour at Pagano's UVA Italian Restaurant and Wine Bar, 800 Main Street, Bradley Beach, New Jersey. Happy hour at UVA is Tuesday through Friday, noon to 7:00 p.m.; noon to 6:00 p.m. on Saturday; and all day on Sunday (noon to 10:00 p.m.). The bar menu features pasta dishes, salads, pizza, grilled sandwiches, and other selections. Also, Tuesday is specially priced pasta night with $4.00 house wine by the glass at UVA in the dining room and at the bar. Enjoy a discounted pizza menu all day at the bar on Thursdays at UVA, or half-price pasta on T We've also enjoyed happy hour at The Elbow Room, 416 Main Street, Bradley Beach. Their bar menu includes appetizers (try the hummus platter with veggies and warm flat bread), small plates (fried calamari with sweet chili sauce is good), quesadillas, burgers, sides, sandwiches, and house specialties. Cheers! Story and photos © copyright by Christine Cardellino, owner of www.VacationInBelmar.com  and publisher of the award-winning Belmar Beachcomber Blog , a travel and tourism guide for the Belmar region of the Jersey Shore. Do not copy any content (including images) without our permission. All rights reserved. Live Like A Local: Rent A Belmar Beach House Day trips down the shore are fun, but it's even better to rent a beach house for the week to experience everything wonderful about the Belmar area. For couples, single adults and small families, the two-bedroom Blue Hydrangea Cottage rental in Belmar, New Jersey, is the perfect getaway place. The home sleeps up to four people and is consistently rated five stars for cleanliness, amenities and location. Learn more at www.VacationInBelmar.com .