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Belmar Beachcomber Blog


Belmar Business Spotlight: Taylor Hardware

You can’t drive through downtown Belmar, New Jersey, without noticing the iconic Taylor Hardware store on the corner of Main Street and 10th Avenue. For over 125 years, generations of area families have shopped at Taylor Hardware for its vast selection of home and garden goods, seasonal merchandise, and home-improvement services. Without a doubt, residents and visitors alike appreciate the friendly, small-town customer service that Taylor Hardware is best known for.

Tell us a little bit about your business.

Taylor Hardware has been serving the Jersey Shore since 1894. The store has had various locations in Belmar, and we have been located on the corner of Main Street and 10th Avenue since 1962. We sell everything for the homeowner, small contractor, and do-it-yourself crowd. Our business is known for great service, a large selection of products, and a very knowledgeable staff that is always willing to help the customer. In March 2020, Taylor Hardware also began selling the full line of Benjamin Moore paint products, after taking over the license from Belmar Paint & Decorating.

What was the inspiration for your business?

Our store fills a need for the Shore towns. Trends and technology changes over the years, but people still need a good hardware store. We have a strong and loyal customer base and work hard to keep them happy on a daily basis.

Joe Connor is the second-generation owner of Taylor Hardware in Belmar, New Jersey.

What do you enjoy most about being part of the local business community?

I feel that we are a strong part of the local business community. Its enjoyable to see how the businesses support each other. I interact with almost everyone in town in at some point. People come in to get a key cut and end up hanging around sharing stories and town news. What makes Belmar great is our people and their loyalty to our town!

What is something most people don't know about your business?

People are often surprised that I am not Joe Taylor! My dad, Bill Connor, bought the store from John Taylor in 1978. We are entering our 40th year in business.

If I was asked to describe my background in a few sentences, I would tell you that….

I was raised in Belmar, graduated from St. Rose High School in 1982, and went onto Saint Michael’s College in Winooski, Vermont, graduating in 1986. I met my wife, Donna, at St. Rose, and we have been married for 29 years. We have two children: Our son, Jake, is currently involved in the business, and our daughter, Gabriella, works for a marketing firm in Red Bank. RELATED: Shopping In The Belmar Area

When I’m not working, I like to….

When I am not in the store, I enjoy spending time with my family and friends. I love to play golf and have met a lot of great people on the golf course. Often, I get to play with my mom and my son; we call it the three-generation game! Donna and I love getting out on the boardwalk and enjoying our beautiful beaches; it is a happy place for us.

What is the biggest lesson you have learned being in business for yourself?

The biggest lesson I have learned over the years is patience. Some years are better than others, but over the course of time, it evens out. Another lesson that we practice every day is trying to treat everyone with respect. Take care of your customers and they will always come back!

Taylor Hardware Store

914 Main Street

Belmar, New Jersey 07719



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Story and photos © copyright by Christine Cardellino, owner of and publisher of the award-winning Belmar Beachcomber Blog, a travel and tourism guide for the Belmar region of the Jersey Shore. Do not copy any content (including images) without our permission. All rights reserved.


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